Poverty measurement is extremely important, but most contemporary measures of poverty are deeply flawed. One major shortcoming of all existing poverty measures is a lack of gender sensitivity, which includes but is not limited to an inability to reveal the gendered distribution of deprivation, particularly for the worst off. In this paper, Scott Wisor (CAPPE) provides a methodological framework for thinking about gender and poverty measurement, and suggests how a gender sensitive, pro-poor methodology can inform both the procedures for developing new poverty measures and the substance of those measures.