The “Violet Economy” is an economic strategy announced on the 21st of October 2020 in Ecuador that aims to reduce labour gaps between men and women that were exacerbated by the COVID-19 pandemic in economic, political and social sectors. The Violet Economy is a program of the Government of Ecuador led together with other public and private actors, whose general objective is to tackle the deepening of the conditions of inequality faced by women in the labour market through a comprehensive approach to its causes.

 

This project brings together Ecuador’s initiatives regarding productivity, entrepreneurship, empowerment of rights, and freedom from violence to reach the women that have suffered the most from the impacts of the COVID-19 pandemic. The Violet Economy proposal integrates short, medium and long-term perspectives that addresses both urgent needs and more structural elements, and integrates the actions carried out by different entities, as well as proposals to strengthen them and new initiatives.

 

The project “Super Rural Woman”, launched by the Ministry of Agriculture and Livestock, contributes to the socio-economic and productive development of country women in rural farming 

families through the implementation of sustainable and diversified production systems with a gender perspective. This project aims to disseminate and implement a sustainable and profitable production system in rural areas, combining training actions, valuation of native seeds and agro-ecological fairs.

 

These proposed actions will aim to break the division of labour between the sexes and encourage recognition of women's knowledge. Furthermore, the project will contribute to the economic autonomy of country female producers in rural farming families, as it will recognize that the practices they carry out on their farms are fundamental to the ongoing sovereignty and food security of their families, as well as for the maintenance of agro-biodiversity and stable agricultural systems through the adoption of healthy production practices.

 

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